Paper info: Business relationship crisis and local entrepreneurial community change. A conceptual framework

Title

Business relationship crisis and local entrepreneurial community change. A conceptual framework

Authors

Simone Guercini and

Andrea Runfola

Place of Publication

The paper was published at the 28th IMP-conference in Rome, Italy in 2012.

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Abstract

This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.