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IMP Books
| In this section you will find information about some of the books in which IMP Group research projects are published (we also offer some of these for direct download in PDF-format).as well as books which relate to different aspects of this research. If you are looking for a particular book, you may use the textbox below for conducting a search. |  |
International Marketing and Purchasing of Industrial Goods
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Basic informationEditors: Håkan Håkansson Publisher: John Wiley Publish year: 1982 Download
This book is out of print and with the permission from the authors we are able to offer it free for download in PDF format. Please notice that this version is based on OCR(Optical Character Reading) and may contain som errors not present in the printed book » Download book Abstract:This book presents a new approach to industrial marketing and purchasing based on a research project carried out in five European countries. The book, however, is not a complete and final report of the project. It will be followed by others. The book ought to be of interest both to researchers and managers. It presents an alternative theoretical approach but is also highly empirical. The ma... » View more information |
Developing Relationships in Business Networks
Basic informationEditors: Håkan Håkansson, Ivan Snehota Publisher: Routledge Publish year: 1995 Download
This book is out of print and with the permission from the authors we are able to offer it free for download in PDF format. Please notice that this version is based on OCR(Optical Character Reading) and may contain som errors not present in the printed book » Download book Abstract:This book is the first to apply the network approach to the analysis of business relationships in a global context. Drawing on a wide variety of international case. studies, a `network approach' is developed, giving rise to far-reaching theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of busines... » View more information |  |
Business Market Management: Understanding, Creating, and Delivering Value
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Basic informationAuthors: James Anderson, James Narus Publisher: Pearson Prentice Hall Publish year: 2004 Abstract:Significant developments in the second edition of Business Market Management: Detailed discussion of customer value management as a progressive, practical approach to deliver superior value to targeted market segments and customer firms and get an equitable return on the value delivered. Customer value management relies on building customer value models to gain an understanding of ... » View more information |
Customer Relationship Management: Concepts and Tools
Basic informationAuthors: Francis Buttle Publisher: Elsevier Butterworth-Heinemann Publish year: 2004 Abstract:Customer Relationship Management: Concepts and Tools book was written to meet a perceived need in the CRM literature. Most CRM books are either produced by, or represent the interests of, software vendors or CRM consultants. This book, however, sets out to be an impartial, academically independent analysis and review of the theory and practice of CRM. It is written as a textbook, not a sales pitc... » View more information |  |
Rethinking Marketing: Developing a New Understanding of Markets
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Basic informationAuthors: Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski Publisher: Wiley Publish year: 2004 Abstract:This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market pl... » View more information |
Internacionalização e Redes de Empresas
Basic informationPublisher: Editorial Verbo Publish year: 2003 Abstract:No actual contexto mundial têm sido visíveis alterações em larga escala resultantes de progressos nos domínios das tecnologias de informação, das comunicações e dos transportes, da liberalização progressiva do comércio internacional e dos movimentos de capitais, bem como da consolidação de processos de integração económica. Consequentemente, a visão dos negócios tem-se pautado por uma perspectiva ... » View more information |  |
Managing Business Relationships, 2nd Edition
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Basic informationAuthors: David Ford, Håkan Håkansson, Lars-Erik Gadde, Ivan Snehota Publisher: John Wiley Publish year: 2003 Abstract:No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business ... » View more information |
Buying Business Services
Basic informationAuthors: Bjorn Axelsson, Finn Wynstra Publisher: Wiley Publish year: 2002 Abstract:Using the A-R-A model, Axelsson and Wynstra discuss buyer-supplier relations in business services, and the implications for handling purchasing issues in such situations. » View more information |  |
Critical Perspectives on Internationalisation
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Basic informationAuthors: Virpi Havila, Mats Forsgren, Håkan Håkansson Publisher: Pergamon Publish year: 2002 Abstract:The internationalization of business has accelerated during the post-war period and particularly in the 1990s. At the same time, research on international business has grown considerably. The early efforts in the 1950s have been followed by a vast number of research projects all over the world attempting to understand and explain the processes and problems of internationalization. The aim of this ... » View more information |
Managing Technological Development. IKEA, the environment and technology
Basic informationAuthors: Håkan Håkansson, Alexandra Waluszewski Publisher: Routledge Publish year: 2002 Abstract:What happens when one of the worlds? largest buyers of catalogue paper, IKEA, realises that the paper it uses contradicts the demands of prominent environmental groups? How do the producers of catalogue paper react, when IKEA demands an environmentally friendly ?green? catalogue paper, requiring the development of new production processes for an entirely new product? ... » View more information |  |
The Business Marketing Course: Managing in Complex Networks
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Basic informationAuthors: David Ford, Pierre Berthon, Stephen Brown, Lars-Erik Gadde, Peter Naudé, Thomas Ritter, Ivan Snehota, Håkan Håkansson Publisher: Wiley Publish year: 2002 Abstract:The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure ... » View more information |
Supply Network Strategies
Basic informationAuthors: Lars-Erik Gadde, Håkan Håkansson Publisher: John Wiley & Sons Publish year: 2001 Abstract:Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In Supply Network Strategies, Gadde & Hekansson examine the supply side of companies from a network perspective.
Supp... » View more information |  |
Understanding Business Marketing and Purchasing
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Basic informationAuthors: David Ford Publish year: 2001 Abstract:Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area. Understanding... » View more information |
Business network learning
Basic informationAuthors: Jan Johansson, Håkan Håkansson Publisher: Pergamon Press Publish year: 2000 Abstract:Emerging global markets and rapid technological development make strong demands on the ability of companies to develop and utilize knowledge. In order to handle the knowledge management problem firms have to search for new collaborative ways of organizing internationalization and technical development. This is reflected in a growing interest among both businessmen and academics in business network... » View more information |  |
Managing Business Relationships
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Basic informationAuthors: David Ford, Lars-Erik Gadde, Håkan Håkansson, Anders Lundgren, Peter Turnball, David Wilson, Ivan Snehota Publisher: John Wiley and Sons Ltd Publish year: 1998 Abstract:No company can be an island in today's business environment. All firms are locked into a complex network of relationships with their suppliers, customers and other business partners. The management of these relationships is a critical task on which a company's very existence depends. Over the past twenty years, members of the Industrial Marketing and Purchasing Group have carried out many wide-ran... » View more information |
Network Dynamics in International Marketing
Basic informationAuthors: Peter Naudé, Peter Turnbull Publisher: Pergamon Press Publish year: 1998 Abstract:This work aims to reflect the current thinking in the growing area of relationship marketing, and the articles have been chosen to reflect the way in which the subject matter has matured and developed. While the articles do cover the three areas of interactions, networks and relationships, this book goes further in the way in which these topics are covered. The chapters include theoretical develop... » View more information |  |
Organising Industrial Activities Across Firm Boundaries
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Basic informationAuthors: Anna Dubois Publisher: Routledge Publish year: 1998 Abstract:This book is an important and stimulating analysis of how industrial activity can be organized efficiently when the work is divided across different firms. » View more information |
Relationships and Networks in International Markets
Basic informationAuthors: Hans Gemuenden, Thomas Ritter, Achim Walter Publisher: Pergamon Press Publish year: 1997 Abstract:This volume is intended to address the growing scope for the exchange, discussion and development of ideas on 'relationship marketing', and deals with major developments in international marketing from a relationship and network perspective, representing a valuable resource for all researchers in the area of industrial and service marketing, and for all practitioners responsible for the initiation... » View more information |  |
EVALUATING MARKETING ACTIONS AND OUTCOMES, Advances in Business Marketing & Purchasing, 12
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Basic informationEditors: Arch Woodside Publisher: JAI Press (Imprint of Elsevier) Publish year: 0 Abstract:FUNDAMENTAL DIFFERENCES BETWEEN SCIENTIFIC AND EXECUTIVE THINKING Adopting the following meta-thinking view is useful. Executive thinking differs fundamentally from scientific thinking in at least three ways (cf. Kozak, 1996). First, scientists (e.g. academic researchers) get to choose the problem, whereas in organizations, the problems (and symptoms of problems) are often thrust upon the e... » View more information |
Knowledge and Innovation in Business and Industry
Basic informationEditors: Håkan Håkansson, Alexandra Waluszewski Publisher: Routledge Publish year: 2007 Abstract:Provocative and reflective, this volume on the notion of knowledge and innovation in the business industry provides readers with a holistic approach to the subject of 'knowledge'. Structuring their arguments around four case studies of innovation within four entirely different contexts, Håkansson and Waluszewski invite the business-minded reader to consider the costs of adopting new knowle... » View more information | |
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