Paper info

Analyzing the nature of an institutional-business network – case study example from the hungarian cash supply

Aniko Bodi-Schubert

The paper was published at the 28th IMP-conference in Rome, Italy in 2012.

This paper focuses on analyzing a special network, in which an institutional member acts as a key influencing node/party. By analyzing the case study example of the Hungarian cash supply the paper introduces the different kinds of special network patterns that can appear in cases, when the network exists in an institutional (B2A) context and the institutional network member has a special regulatory role in influencing the manner of other business network members. The research findings are based on the application of the case study method.From managerial point, the research results can highlight two important messages about the manner of the analyzed special institutional-business network. First, they can show how the three basic paradoxes (opportunities, influence and control) of a business network can appear in institutional (B2A) context. Second, the analyzed case provides evidences that influencing and interplaying network effects are valid for an institutional member as well, even if it has “special rights” to influence the basic network processes and structure