Papers - IMP Group

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Number of hits: 160 Showing results: 140 to 160

Perceiving Network Opportunities- An Action Research Study of Strategizing in Business Networks

Authors:

Morten H. Abrahamsen , Stephan C. Henneberg, Huemer Lars and Peter Naudé

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If they talk the talk, should you walk the walk? Influences on the quality of sales force-generated market information

Authors: Julia Heigl, Markus Voeth

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Foreign law firms in China: the role of relationships and networks

Authors: Alessandro Pagano and Roberta Bocconcelli

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Applying internet videos to improve a service network

Authors:

Elenise Rocha ,

Giancarlo Pereira , Miriam Borchardt, Miguel Afonso Sellitto

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Implementing and using CRM to handle business relationships: intra- and inter-organizational effects in an Italian company

Authors:

Andrea Perna ,

Enrico Baraldi

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Discontinuity in interaction. Findings from two cases in the Italian context

Authors:

Andrea Runfola ,

Simone Guercini , Gian Luca Gregori,

Andrea Perna

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From internal knowledge to customer offering: The combination trip of a resource

Authors:

Catherine Pardo

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How Salespeople Unlock Buyer’s Resources for Seller Outcomes

Authors: Annie Zhang, Roger Baxter, Mark Glynn

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How to achieve the long-term survival of firms – A network perspective

Authors:

Hsin-hui Chou

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The notion of expectations in B2B relationships

Authors: Maria Smirnova,

Asta Salmi , Kirsimarja Blomquist

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States Of An Episodic Drug Treatment Relationship

Authors: Anita Virta,

Jaana Tähtinen

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Rethinking an approach to b2b and b2c branding: a review of the literature, conclusions and future research directions

Authors: Simona D'Antone, Andrea Rea,

Robert Spencer

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The role of presumed capabilities in influencing actors’ risk perception in different project industries

Authors: Zoltan Veres, Laszlo Sajtos, Goetz Greve

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The use of a mix of ‘online’ and ‘offline’ channels in industrial marketing communications

Authors:

Toni Mikkola , Tommi Mahlamäki and Olavi Uusitalo

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Development and Implementation of Business Solutions

Authors:

Sergio Biggemann ,

Christian Kowalkowski , Staffan Brege, Jane Maley

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Co-opetition During Evolution of Technology Based Service Innovation - The Case of Development of NFC Enabled Services in Nice

Authors:

Per Andersson , Jan Markendahl,

Lars-Gunnar Mattsson

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The relevance of “value elements” in dyadic buyer-seller relationships. Establishing the construct “relationship picture""

Authors:

Tibor MANDJAK ,

Tibor MANDJAK ,

Zsuzsanna Szalkai ,

Zsofia Toth ,

Zsuzsanna Szalkai ,

Judit Simon

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Studying Customer value co-creation activities in industrial solution business

Authors:

Olli Pekkarinen , Ville Ojanen, Joona Keränen

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Relationships in Constructed Service Development Networks – a Study of Service Development within Public Organizations

Authors: Patrik Gottfridsson, Bo Rundh, Carolina Camén

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Deciphering and understanding cultural codes within Finnish-Russian business relationship development

Authors: Maria Ivanova

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