Frontpage  About
Paper info: Industries emerge and perish – marketing view by a case


Industries emerge and perish – marketing view by a case


Jari Ruokolainen
Helsinki University of Technology
Jari Ruokolainen

Place of Publication

The paper was published at the 34th IMP-conference in Marseille, France in 2018.


Download paper
(848.3 kb)


This paper explores a country that has lately loose its main industries due to on-going industrial revolution. The study aims to understand the laws behind in the perishing and emerging industries. The viewpoint in this study is on the technology development and the consequences of it to a country’s industry and policies decisions. The discussion is mainly occupied by the industrial and classical national economist leaving limited space for marketing professionals. The question is how we can be prepared on-going and coming industrial changes. In this study, I am employing Deleuze’s concepts to create a framework for understanding how the industrial changes occur. The framework can be employed to understand how various industries die and others start to flourish.