Paper info

BUSINESS MODEL INNOVATION – WHY SOME FIRMS SUCCEED, AND OTHERS DO NOT

Ann Højbjerg Clarke and Per Freytag

The paper was published at the 34th IMP-conference in Marseille, France in 2018.

Many firms operate in a dynamic context and need to innovate their business model to stay competitive. The literature on business model innovation tends to have an intraorganisational bias in the sense that to a limited degree is interdependency between actors in the network considered, leaving many important challenges unexplored. Based on four cases from the graphical and advertising industry, we provide new insights on how inter- and intrafirm difficulties on their own and in combination provide challenges for business model innovation.