Paper info: Business model transformation: a dynamic network approach
Business model transformation: a dynamic network approach
Per Carlborg and Johan Kask
Place of Publication
The paper was published at the 34th IMP-conference in Marseille, France in 2018.
Business model is more and more becoming a imperative in strategic marketing and management; even if the theoretical conceptualization is weak; a vision, a management idea, the DNA of the firm, etc, it is a well-spread concept that is being used by many practitioners in different industries in different part of the world. A critique against business models is that they typically are static an do not reflect the dynamic aspects of firms. Therefore, analyzing business model transformation is relevant as it add a dynamic dimension to the concept.