Paper info: Network Management in Retailing: Quest for Hybrid Organisation
Network Management in Retailing: Quest for Hybrid Organisation
Helsinki School of Economics
Place of Publication
The paper was published at the 16th IMP-conference in Bath, U.K in 2000.
Hybrid organisations pose important theoretical and managerial questions. We examine alarge Finnish retail organisation in order to identify and understand the potential andchallenges of hybrids or network organisations in a retailing context. A conceptualframework for understanding the governance processes of hybrid network organisations isproposed and the key managerial challenges of hybrids are discussed.