Paper info: Exploring the Role of Boundary Objects in Digitalized Business Relationships
Exploring the Role of Boundary Objects in Digitalized Business Relationships
Place of Publication
The paper was published at the 32nd IMP-conference in Cape Town in 2016.
Digitalization of is one of the most important phenomena of our era, impacting not only consumer companies but increasingly business to business too. The effects of digitalization are manifold: growing number of touch points among interacting actors, greater fluidity of information, dematerialization of contents, and many others. All these elements are generating higher complexity, which, in turn, requires coordination. Starting point of this study is that in a digitalized environment the importance of boundary objects - the ones to communicate and coordinate the perspectives of various constituency - increases. By analyzing four case studies Salesforce.com, Buzzdetector, Instragram and 3DiTALY, the paper identifies the functions of boundary objects in digitalized business relationships: promoting socialization and meanings coordination; simplify complexity; humanizing objects; storytelling; boost creativity; engage in a broader experience; promote flexibility and contextualization. The study also sheds light on the importance of representing and displaying boundary objects in order to improve the effectiveness of above mentioned functions