Paper info: Learning from internationalisation success and failure
Learning from internationalisation success and failure
Luis Fernando da Costa Oliveira,Martin Johanson ,Heléne Lundberg and Stylianos Papaiouannou
Mid Sweden University
Place of Publication
The paper was published at the 34th IMP-conference in Sri Lanka in 2018.
The internationalization process is not always a success story, it may also include failure. Both success and failure may however result in valuable experiential knowledge with an impact on future foreign market entries. The learning outcomes may nevertheless differ in important aspects, but in this respect our knowledge is still limited. This paper reports on the findings of a case study of four Swedish SMEs, each presenting one successful and one failed market entry.