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Paper info: The role of corporate partners within innovation incubators

Title


The role of corporate partners within innovation incubators

Authors


Sharon Purchase
University of Western Australia
Australia
Sharon Purchase ,
Daniel Schepis
University of Western Australia
Australia
Daniel Schepis and
Bella Butler
Curtin University of Technology Western Australia
Australia
Bella Butler

Place of Publication


The paper was published at the 33rd IMP-conference in Kuala Lumpur, Malaysia in 2017.

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Abstract


Innovation incubators were developed to foster start-up companies, improving their probability of survival and therefore, optimising the innovation potential within start-up communities. This research focuses on the role of corporate partners within incubators and how start-ups perceive the advantages of incubator processes that facilitate the networking between start-ups and corporate partners who both view this relationships as beneficial. Given this research is exploratory, a single case study was conducted within an incubator focusing within the financial services sector. Our findings indicate that start-ups use their relationships with corporate partners extensively within their innovation and business development. In particular, start-ups use these relationships for finding potential customers, focusing the innovation opportunities and assistance with researching potential markets. Another finding is that the “eco-system” aspects of the incubator are not developing with the atmosphere between start-ups lacking collegiality and start-ups acting as individuals rather than as a community.