Paper info

What facilitates and impedes value co-creation activities in professional service networks?

Ilma Nur Chowdhury, Judy Zolkiewski and Thorsten Gruber

The paper was published at the 33rd IMP-conference in Kuala Lumpur, Malaysia in 2017.

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This study explores value co-creation activities in business-to-business professional service networks. The objective of this research is to identify the enablers and barriers that facilitate and hinder value co-creation between actors during the delivery of services. Using a case study approach, multiple triads and dyads were investigated in the advertising service industry in Bangladesh, which is one of the Next-11 emerging markets. This study identifies twelve enablers and ten barriers to inter-firm value co-creation and highlights which enablers and barriers are important from three different actor perspectives.