Paper info: CONVIVIALITY AND ITS IMPACT ON BUSINESS NETWORK: RESULTS FROM AN EXPLORATIVE ANALYSIS
Title
CONVIVIALITY AND ITS IMPACT ON BUSINESS NETWORK: RESULTS FROM AN EXPLORATIVE ANALYSIS
Authors
Simone Guercini
Università degli Studi di Firenze
Italy
Place of Publication
The paper was published at the 32nd IMP-conference in Poznan, Poland in 2016.
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Abstract
Entrepreneurial communities are social units that share values, experiences, emotions, rituals and traditions. In these communities, conviviality represents a socialization tool, which can naturally emerge and take shape to foster a sense of belonging through the development of social relations among its members. Conviviality also can be associated to the concept of “embeddedness”, since it creates the conditions to give off business relations embedded in social relations. Some Italian entrepreneurial associations have historically experimented the importance of convivial events. For this reason, drawing on a review of the literature and the case analysis of a Tuscan association of young entrepreneurs (Gruppo Giovani Imprenditori di Prato), we propose to investigate how conviviality impacts on social relations making them ideal social contexts to animate business relations.