Paper info: Exploring the role of mobilization in a value co-creation context
Exploring the role of mobilization in a value co-creation context
Place of Publication
The paper was published at the 32nd IMP-conference in Poznan, Poland in 2016.
Mobilization is a key concept in network research because it allows new elements to be introduced into the existing relational structure that give impetus to the survival and prosperity of firms and organizations. Despite its importance, mobilization has received quite limited attention in research, not only in the IMP research stream but value cocreation literature. Thus, this research aims to deepen the understanding of mobilization in networks by addressing two research questions: 1) how does mobilization take place in a value co-creation context? And, 2) what is the underlying mechanism of such a mobilization process? The questions were tackled by a single case study that looked at an agricultural enterprise’s value co-creation process, within which particular attention is paid to how mobilization actually took place in this process. Implications were then drawn from the empirical investigation.