Paper info: A Constructivist Approach to the Trans-nationalization Process of the Retail Business Model: The Case of a Japanese Global Retailer in China
A Constructivist Approach to the Trans-nationalization Process of the Retail Business Model: The Case of a Japanese Global Retailer in China
Xiaohong Qin and Hajime Kobayashi
Place of Publication
The paper was published at the 32nd IMP-conference in Poznan, Poland in 2016.
The purpose is to apply a constructivist approach to the trans-nationalization process of the retail business model and to explain how the business model of global retailers evolves through interaction with relevant actors in the host country. ?Research background?: Retail internationalization studies have already pointed out that global retailers must pay attention to the existence of different kinds of embeddedness in unfamiliar foreign context. We applied extended ARA (activity links, resource ties, actor bonds and schemas) model to operationalize the embeddedness. ?Methods?: We conduct a qualitative longitudinal case study on a Japanese global retailer and its relevant actors in Chinese local market. The empirical materials are gathered through semi-structured interviews and non-participant observations in fieldwork from 2014 to 2016, alongside secondary materials. Interviewees have been working at the Japanese global retailer since it was established, which enable us to access to information of its prior years. ?Main contribution of the paper?: There are three contributions of this paper. First, we operationalized the embeddedness effects in terms of applying the extended ARA model in empirical setting. Second, we found a recursive pattern of tans-nationalization process including the discrepancies of generic-subjectivity of network community, intra-subjectivity of network picture, inter-subjectivity from network becoming. Third, we identified the transformation phenomena of community after the generic-subjectivity emerged.