Paper info: When the lowest price is not sufficient: Conditions defining value-oriented buying
Title
When the lowest price is not sufficient: Conditions defining value-oriented buying
Authors
Rosendahl ,Otto and
Harri Terho
Harri Terho
Turku School of Economics and Business Administration
Finland
Place of Publication
The paper was published at the 31st IMP-conference in Kolding, Denmark in 2015.
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