Paper info: How Early? Quasi-experiments on Early Supplier Involvement in New Product Development at Unilever
Title
How Early? Quasi-experiments on Early Supplier Involvement in New Product Development at Unilever
Authors
Laursen, Linda Nhu and Poul Houman Andersen
Place of Publication
The paper was published at the 31st IMP-conference in Kolding, Denmark in 2015.
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