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Paper info: CREATING MORE VALUE THROUGH THE INTERNATIONAL NETWORK - The Case of a Business-to-Business E-Commerce Software Producer and Value Added Resellers

Title


CREATING MORE VALUE THROUGH THE INTERNATIONAL NETWORK - The Case of a Business-to-Business E-Commerce Software Producer and Value Added Resellers

Authors


Jani Jaaskelainen, Olli Kuivalainen and Sami Saarenketo

Place of Publication


The paper was published at the 16th IMP-conference in Bath, U.K in 2000.

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Abstract


For systemic software products the role of channel intermediaries is twofold. There is a needfor a distributor/retailer and the product co-developer at the same time. In this paper, anetwork model describing the business-to-business software industry is proposed. This modelpresents activities that enhance value creation.