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Paper info: COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES

Title


COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES

Authors


Lakshmi BalachandranNair

Place of Publication


The paper was published at the 30th IMP-conference in Bordeaux, France in 2014.

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