Paper info: COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES
Title
COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES
Authors
Lakshmi BalachandranNair
Place of Publication
The paper was published at the 30th IMP-conference in Bordeaux, France in 2014.
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