Paper info: SHOULD B2B TWEETS DIFFER FROM B2C TWEETS? AN ANALYSIS OF FORTUNE 500 COMPANIES’ TWITTER COMMUNICATION
Title
SHOULD B2B TWEETS DIFFER FROM B2C TWEETS? AN ANALYSIS OF FORTUNE 500 COMPANIES’ TWITTER COMMUNICATION
Authors
Kunal Swani, George R. Milne and Brian P. Brown
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
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