Paper info: Value Proposition Communication for Industrial Asset Efficiency Service as a Part of the Sales Process
Title
Value Proposition Communication for Industrial Asset Efficiency Service as a Part of the Sales Process
Authors
Tuula Lehtimaki, Mira Korkiakoski, Ilkka Ojansivu and
Jari Salo
Jari Salo
Aalto University
Finland
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
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