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Paper info: From data to empathy: A customer perspective on decision making process

Title


From data to empathy: A customer perspective on decision making process

Authors


Othman BOUJENA
ESC Rouen
France
Othman BOUJENA ,
Wesley Johnston
Georgia State University
United States
Wesley Johnston and
Minna Rollins
University of West Georgia
United States
Minna Rollins

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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