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Paper info: A CONCEPTUALIZATION OF RELATIONSHIP MANAGEMENT PROCESSES: DISTINGUISHING STRATEGY IMPLEMENTATION PROCESSES AND INTERACTION PROCESSES

Title


A CONCEPTUALIZATION OF RELATIONSHIP MANAGEMENT PROCESSES: DISTINGUISHING STRATEGY IMPLEMENTATION PROCESSES AND INTERACTION PROCESSES

Authors


Jens Geersbro
Copenhagen Business School
Denmark
Jens Geersbro and
Thomas Ritter
Copenhagen Business School
Denmark
Thomas Ritter

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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