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Paper info: Heuristics in business interactions

Title


Heuristics in business interactions

Authors


Simone Guercini
Università degli Studi di Firenze
Italy
Simone Guercini ,
Antonella La Rocca
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Antonella La Rocca ,
Andrea Runfola
Università degli Studi di Perugia
Italy
Andrea Runfola and
Ivan Snehota
University of Lugano
Switzerland
Ivan Snehota

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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