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Paper info: EXPLORING THE DYNAMISM OF ACTOR'S INTERACTION IN NON-PROFIT MARKETING: THE CASE OF JAPANESE WINE TOURISM

Title


EXPLORING THE DYNAMISM OF ACTOR'S INTERACTION IN NON-PROFIT MARKETING: THE CASE OF JAPANESE WINE TOURISM

Authors


Yuichiro Hidaka, Kosuke Mizukoshi and Masaaki Takemura

Place of Publication


The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

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