Paper info: Examining Sales Force Motivation to Win Back Lost Customers: A Framework for B2B Customer Reacquisition
Title
Examining Sales Force Motivation to Win Back Lost Customers: A Framework for B2B Customer Reacquisition
Authors
Annie Liu, Mark Leach and Lou Pelton
Place of Publication
The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.
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