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Paper info: Transforming Interfirm Relationships In Response To market Challenges (Case Of Russian bakery Industry)

Title


Transforming Interfirm Relationships In Response To market Challenges (Case Of Russian bakery Industry)

Authors


Irina Moreva, Maria Smirnova and Vera Rebyazina

Place of Publication


The paper was published at the 28th IMP-conference in Rome, Italy in 2012.

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Abstract


This research aims to investigate how economic situation transformation has led to formation of different types of interfirm relationships.A qualitative in-depth case study has been conducted in order to analyze the nature and scale of changes in industry interfirm relationships. To identify key problems and specifics of the interaction between the market players the content analysis method was applied, which allowed to deeper investigate mainly important concepts for the industry and linkages between them.As study results demonstrate, responding to new challenges firms reveal the new focus at customers as main stakeholders, influencing the mechanism and the form of relationships with partners, competitors, suppliers.Current research on interfirm relationships in Russia is scarce and fragmentary, which gives limited opportunity to full analysis of existing situation. This paper is aimed to enrich this block of literature by providing a rich contextual understanding of interfirm relationships in Russian bakery industry.