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Paper info: Supply chain strategic fit on logistics outsourcing performances

Title


Supply chain strategic fit on logistics outsourcing performances

Authors


Seock-Jin Hong
Bordeaux Business School
France
Seock-Jin Hong , Ki-Hwa Park and Ik-Hwan Kwon

Place of Publication


The paper was published at the 28th IMP-conference in Rome, Italy in 2012.

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Abstract


This study is to examine the effect of relationships for the product characteristics.Outsourced product is categorized into functional and innovative. Logistics strategy for eachcategorized products should be response into efficient or market responsive supply chainstrategy. The research model is developed using six hypotheses. The study is examinedempirically, using ANOVA, regression analysis. The results show that the importance onefficient supply chain strategy fit for functional products. And, efficient supply chainstrategy is suitable for cost performance. Market responsive strategy is good for qualityperformance. To get higher logistics outsourcing performance, the strategy should bedepended on their products’ characteristics.