Paper info: Between policy and management: Pathways and drivers to mobilize stakeholders for shared value creation in healthcare’
Between policy and management: Pathways and drivers to mobilize stakeholders for shared value creation in healthcare’
Wouter Van Bockhaven and Paul Matthyssens
Place of Publication
The paper was published at the 28th IMP-conference in Rome, Italy in 2012.
We report the findings of an embedded case study in Belgian healthcare, building on rich data from 28 in-depth interviews and 2 focus groups, which describes the introduction of personalized medicine. The study elaborates a value systems perspective on stakeholder management emerging in stakeholder theory, relationship marketing and recent work in the IMP approach. Guided by these streams of theory, we develop coordination principles for the design of a shared-value-creation system and a roadmap for stakeholder mobilization. The case revealed the importance of higher-order shared values, vision closeness and stakeholder maturity in mobilizing network stakeholders into a value-creating system. Our findings illustrate the business case of creating value for stakeholders. They contribute to recent streams on 'institutional entrepreneurship' and intentional 'strategic business nets' in industrial network literature by exploring how stakeholders' dominant logic can be transitioned.