Paper info: Legal and Confidence Value as the Key Factors of Radical Industrial Innovation Adoption: A Case of a Novel Steel Repair Technology
Title
Legal and Confidence Value as the Key Factors of Radical Industrial Innovation Adoption: A Case of a Novel Steel Repair Technology
Authors
Ksenija Cukovic and Natasa Golik Klanac
Place of Publication
The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.
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Abstract
Abstract
Perceived value explains why people engage in certain activities from the standpoint of consequences that the innovation brings to them. Perceived value of an innovation for a company influences its acceptance. By understanding the value of industrial innovation for various stakeholders, the innovation can be adjusted to the stakeholders need better and its benefits could be communicated clearer. This study portrays legal and confidence value of a radical innovation through qualitative case studies in the shipbuilding and civil engineering industries. The concept of value provides the understanding both of the characteristics of the innovation that drive and hinder value, and of consequences that the innovation incurs to stakeholders. The study contributes to the literature on innovations in business-to-business relationships. It brings the theory on perceived value to the literature on innovations that can aid in building more comprehensive view on innovations and in providing inputs for marketing communication strategies.
Keywords: industrial innovation, perceived value, legal and confidence value
Perceived value explains why people engage in certain activities from the standpoint of consequences that the innovation brings to them. Perceived value of an innovation for a company influences its acceptance. By understanding the value of industrial innovation for various stakeholders, the innovation can be adjusted to the stakeholders need better and its benefits could be communicated clearer. This study portrays legal and confidence value of a radical innovation through qualitative case studies in the shipbuilding and civil engineering industries. The concept of value provides the understanding both of the characteristics of the innovation that drive and hinder value, and of consequences that the innovation incurs to stakeholders. The study contributes to the literature on innovations in business-to-business relationships. It brings the theory on perceived value to the literature on innovations that can aid in building more comprehensive view on innovations and in providing inputs for marketing communication strategies.
Keywords: industrial innovation, perceived value, legal and confidence value