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Paper info: Service as the Encounter Point in an Adaptive network: The Siemens-CP case

Title


Service as the Encounter Point in an Adaptive network: The Siemens-CP case

Authors


Joo Menezes, Carlos Pinto and Ins Martins

Place of Publication


The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.

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Abstract


ABSTRACT
The purpose of this paper is to understand the role of Service as the framework where industrials customer and supplier companies develop over time and place the learning adaptive processes that support the network created; and also to highlight the relevance of knowledge, individual and in organizational structures, in industrial relationships, contributing to the findings of past research. The paper is based in a single case study and has both inductive and deductive characteristics. Most data is collected from semi-structured interviews on managers from CP-Siemens dyad, using both narratives inquiry technique and critical events. It is found that knowledge, as a resource for a mutual process of learning interaction and taking different forms over time between actors, is the main driver to the explanation of different business strategies of adaptive networks over time.
Keywords: Service; Relationships; Value; Adaptive networks