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Paper info: Trade Fairs as Source of Knowledge: The Role of Trade Fairs Organizer

Title


Trade Fairs as Source of Knowledge: The Role of Trade Fairs Organizer

Authors


Grzegorz Leszczynski
The Poznan University of Economics
Poland
Grzegorz Leszczynski and Marek Zieliński

Place of Publication


The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.

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Abstract


Abstract
During trade fairs various forms of communication take place and can be observed. The key
role is played by interactive ways of communication such as meetings, but also in form of
events and conferences, which often accompany the exhibition. Knowledge is crucial element
of interest to both visitors and exhibitors. Presenting information and sharing knowledge
occurs parallel with traditional features of trade fairs. However the role of trade fairs in
knowledge sharing process is still unrecognized. Our assumption is that the learning process
is constructed and evolves during the communication process that occurs between trade fairs
parties. The trade fairs organizer is in contact with a large number of companies from certain
industries, and many of these firms are innovative (assuming that during trade fairs new
products are exhibited). Therefore the organizer can determine what information is needed in
the industries. In this sense trade fairs organizer can act as broker of knowledge.
In the paper, which is a work in progress, we take into consideration whether such a role is
played by the trade fair organizer, who is a member of many professional networks, gathers
information and creates the conditions for its spread. We present a study of specific industry.
The research was conducted among polish exhibitors and visitors to compare their opinion on
trade fair organizer and its role in knowledge sharing process.
Keywords: knowledge sharing process, trade fairs, trust