Paper info: Benefiting from a Supplier's Innovation: A Conceptual Study
Title
Benefiting from a Supplier's Innovation: A Conceptual Study
Authors
Jari Ruokolainen
Helsinki University of Technology
Finland
Olavi Uusitalo
Tampere University of Technology
Finland
Place of Publication
The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.
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Abstract
Keywords: complementary asset, supplier innovation
ABSTRACT
From the high technology marketing’s perspective it is essential to understand how a customer can
benefit from an innovation offered by its supplier. The authors study whether a systematic approach
could be found to understand customers’ success benefiting from a supplier’s innovation. Several
interesting and relevant concepts were found by studying the literature. In this article three cases
are introduced that help understand and further develop the concepts in the underlined topic.
ABSTRACT
From the high technology marketing’s perspective it is essential to understand how a customer can
benefit from an innovation offered by its supplier. The authors study whether a systematic approach
could be found to understand customers’ success benefiting from a supplier’s innovation. Several
interesting and relevant concepts were found by studying the literature. In this article three cases
are introduced that help understand and further develop the concepts in the underlined topic.