Paper info

Implications of CSR and Hard to Control Contexts in Emerging Markets - Intended and Unintended Business Network Effects

Anna Ljung

The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.

Abstract
The general aim of my research is to see the implications on business networks in different
scenarios within the context of a more CSR focused business world as well as the increasingly
important volatile emergent markets. Non-traditional business actors from both the public as
well as the civil society sectors in terms of regulators and NGOs are in focus, which have not
been the main study objects in the business network perspective. The focal company is the
telecommunication network supplier, the Swedish MNC Ericsson, with focus on its activities
in the Argentinean and Brazilian markets. A qualitative case study is the method applied.
Keywords: business networks, non-business actors, CSR, emerging markets, crisis, political
actors, NGOs, cross sector relations, relationships, strategy
The main research question will be studied in (probably) four separate papers with objectives
connected to the main theme of network effects. These are under construction (WIP) and are
presented briefly and INCOMPLETE in the summary at hand. Since I am currently writing
the paper “Effects of CSR activities on business networks”, there will be more focus on this
one. The presentation of the second paper includes only a superficial literature study and the
themes of the final two papers are just shortly introduced. A discussion point is if the Amazon
project would be applicable here? First of all, an introduction to the general subject is given.