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Paper info: Re-classifying and Re-valuing Goods: A Case Study


Re-classifying and Re-valuing Goods: A Case Study


Franck Azimont
EM Lyon
Franck Azimont and
Luis Araujo
University of Manchester
United Kingdom
Luis Araujo

Place of Publication

The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.


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This paper examines the notion of value and valuation as it has been developed within the IMP Market Studies tradition. Our key argument is that little attention has been paid to valuation processes and that valuation can be performed using a wide variety of scales. But rather to bring together all these scales under one rubric – e.g. the economist’s concept of utility – we propose that economic actors routinely engage in translations of value from one scale to another. We use the term derivation-conversion to show how these translations are performed using illustrations from a case study in the medical nutrition field. We conclude that derivation-conversion is a useful concept to understand how economic actors deal with the profusion of valuation alternatives in markets.