Paper info: Relational paths in Business Network Dynamics: Evidence from the Fashion Industry
Title
Relational paths in Business Network Dynamics: Evidence from the Fashion Industry
Authors
Andrea Runfola
Università degli Studi di Perugia
Italy
Simone Guercini
Università degli Studi di Firenze
Italy
Place of Publication
The paper was published at the 27th IMP-conference in Glasgow, Scotland in 2011.
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Abstract
Abstract
This paper deals with business network dynamics. The main aim of the paper is to shed light on
potential relational paths in the reconfiguration of the firms’ business network. To this aim two
main emerging paths are proposed: integration and substitution. Empirically, the paper presents
the data collected during a ten-year longitudinal case study research of four Italian textile
producers. The various implications for business networks stemming from the two relational paths
are described and discussed.
This paper deals with business network dynamics. The main aim of the paper is to shed light on
potential relational paths in the reconfiguration of the firms’ business network. To this aim two
main emerging paths are proposed: integration and substitution. Empirically, the paper presents
the data collected during a ten-year longitudinal case study research of four Italian textile
producers. The various implications for business networks stemming from the two relational paths
are described and discussed.