Paper info: An Exploratory Empirical Examination of Blue Ocean Practices in Sales Management
Title
An Exploratory Empirical Examination of Blue Ocean Practices in Sales Management
Authors
Jaakko Aspara,
Joel Hietanen
, Petri Parvinen and Sami Kajalo
Joel Hietanen
Helsinki School of Economics
Finland
Place of Publication
The paper was published at the 26th IMP-conference in Budapest, Hungary in 2010.
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