Paper info: The organizational self in everyday life- interaction in business relationships andorganizational identities
The organizational self in everyday life- interaction in business relationships andorganizational identities
Antonella La Rocca
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
The issue dealt with in this work-in-progress paper is the mutual attribution of identity in customer-supplier interaction in business networks. It departs from the assumption in the IMP stream of research that interaction outcomes are central to the formation of relationships. This work-in-progress paper is focused on the exploration of the relationship between interaction and organizational self (identity). We assume that "the meaning of both the event and the self is constructed by actors through social interaction, and the unit of analysis is not the individual but interacting persons" (Hare and Blumberg, 1988, p.14). In order to explore this issue we use a case study of a company operating in business to business context. Interactions among customer and supplier representatives are observed; observations are recorded and followed by in depth interviews with the interacting actors.