Frontpage  About  admin@impgroup.org
Paper info: MANAGEMENT AND ORCHESTRATION IN EMERGING BUSINESS NETS- THE CASE OF MOBILE TV

Title


MANAGEMENT AND ORCHESTRATION IN EMERGING BUSINESS NETS- THE CASE OF MOBILE TV

Authors


Paavo Ritala, Pia Hurmelinna-Laukkanen and Satu Nätti

Place of Publication


The paper was published at the 25th IMP-conference in Marseille, France in 2009.

Download


Download paper
(90.7 kb)

Abstract


In this study, we empirically illustrate such aspects of coordination of emerging business nets that have mainly been approached theoretically in earlier research on industrial networks. In particular, we note that aligning and matching network type and coordination type is relevant. Appropriate form of coordination for different kind of innovation generating networks can be found from the continuum formed between management and orchestration. In the case of nets aiming at creating technological standard and commercial applications, orchestration and management both have their distinct roles in coordination, where the former is used throughout the project to communicate vision and build social capital, and the latter is used to coordinate those phases that reside closer to commercialization of innovations.