Paper info: Different Buying Behavioural Patterns in the Hungarian Hospital Network
Different Buying Behavioural Patterns in the Hungarian Hospital Network
Corvinus University Budapest
Budapest University of Technology and Economics
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
The main goal of our research is to better understand the Hungarian hospitals behaviour in their relationship with drug suppliers. The nature of the organisational behaviour guides us to conduct our research on the complexity paradigm (Mucchielli, 2004). To be able to explore the complex procedure of purchasing decisions in the hospitals, we applied a research design based on mixed method research. In our paper we introduce the results of a quantitative and a qualitative research about the business relationships between the hospitals and drug suppliers in Hungary.