Paper info: RELATIONSHIP GOVERNANCE AND LEARNING IN PARTNERSHIPS
RELATIONSHIP GOVERNANCE AND LEARNING IN PARTNERSHIPS
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
Relationship learning is a topic of considerable importance for industrial networks, yet a lack of empirical research on the impact of relationship governance structures on relationship learning remains. This study analyzes the impact of relationship governance structures on learning in partnerships. This article contributes to the closure of the research gap by examining data drawn from 43 interviews on the subject of 199 customer-supplier relationships within the metal and electronics industries. As a method the study applies cluster analysis and anova mean-comparison. The results of this study show that balanced hybrid governance structures explain learning in partnerships, which suggests that certain combinations of relationship governance mechanisms (price, hierarchical and social mechanism) produce the best learning outcomes in partnerships. Results suggest that managers should use hybrid relationship governance structures when governing their supplier partnerships. The results encourage managers to use different governance mechanisms simultaneously when managing their company's supply chain partnerships. The result emphasizes the role of active relationship management.