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Paper info: Perceived Value of Key Account Relatonships

Title


Perceived Value of Key Account Relatonships

Authors


Catherine Pardo
EM Lyon
France
Catherine Pardo ,
Judy Zolkiewski
Manchester Business School
United Kingdom
Judy Zolkiewski ,
Pete Naude
Manchester Business School
United Kingdom
Pete Naude ,
Stefanos Mouzas
Lancaster University
United Kingdom
Stefanos Mouzas and Stephan Henneberg

Place of Publication


The paper was published at the 25th IMP-conference in Marseille, France in 2009.

Download


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