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Paper info: Markets are Trading Zones: On the Material, Situated and Cognitive Dimensions of Market Encounters

Title


Markets are Trading Zones: On the Material, Situated and Cognitive Dimensions of Market Encounters

Authors


John Finch
University of Glasgow
United Kingdom
John Finch and
Susi Geiger
University College Dublin
Ireland
Susi Geiger

Place of Publication


The paper was published at the 25th IMP-conference in Marseille, France in 2009.

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Abstract


In this paper, we apply the concept of trading zone to markets.We do so in order to highlight the multiple material, situated and cognitive dimensions of actors' marketing, trading, exchanging and selling work, which they often undertake to secure an exchange. Trading zones also highlight the multiple areas of conflict or incommensurability that may arise between buyers and sellers in markets.Drawing on extant descriptions of how different firms interact with customers, this paper aims to show the diversity of buyer-seller interactions that can underlie market exchanges.