Paper info: Markets are Trading Zones: On the Material, Situated and Cognitive Dimensions of Market Encounters
Markets are Trading Zones: On the Material, Situated and Cognitive Dimensions of Market Encounters
University of Glasgow
University College Dublin
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
In this paper, we apply the concept of trading zone to markets. We do so in order to highlight the multiple material, situated and cognitive dimensions of actors' marketing, trading, exchanging and selling work, which they often undertake to secure an exchange. Trading zones also highlight the multiple areas of conflict or incommensurability that may arise between buyers and sellers in markets. Drawing on extant descriptions of how different firms interact with customers, this paper aims to show the diversity of buyer-seller interactions that can underlie market exchanges.