Paper info: BUSINESS NETWORK DEVELOPMENT UNDER LEGISLATED CHANGE
BUSINESS NETWORK DEVELOPMENT UNDER LEGISLATED CHANGE
GarethJ Veal andStefanos Mouzas
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
This paper presents a case study of an energy intense manufacturer responding to climate change within the constraints of emerging, legally-binding CO2 legislation. Our approach is grounded in a behavioural perspective of business. Key findings are that 'CO2 management' is not yet viewed by manufacturers as a strategic concern equivalent to their focal points of 'throughput', 'quality' and 'cost'. That CO2 management is seen as a 'compliance' type activity, rather than a 'business opportunity'. And finally, that the legislative context which emphasises the focal point of a 'market based response' is often hindering manufacturers' response to climate change, due to the uncertainty that it introduces. This research approach can potentially be used in analysis of other networks where interaction between actors is subject to a limited number of degrees of freedom, such as other legislated environments. In these situations focal points emerge as a response to the orchestrated network structure and can help explain the interactions and outcomes observed.