Paper info: A Study on the Relationship Orientation of Supply Companies in Construction Industry
A Study on the Relationship Orientation of Supply Companies in Construction Industry
Young Ah Kim
Place of Publication
The paper was published at the 25th IMP-conference in Marseille, France in 2009.
Buyer-seller relationship orientation in construction industry define as sum by means of behaviours for information exchange, coordination efforts, cooperative norms, operational linkages through second factor analysis. Trust and profit performance as causes of relationship orientation and relationship maintenance intent as a consequence of relationship orientation are examined.