Paper info: Anonymity, Hierarchy and Stability Some Retrospective Observations on Soviet Industrial Networks in the Planned Economy
Anonymity, Hierarchy and Stability Some Retrospective Observations on Soviet Industrial Networks in the Planned Economy
Place of Publication
The paper was published at the 16th IMP-conference in Bath, U.K in 2000.
In the paper a model for relationships in the Soviet industrial network is outlined. The model,which contains three factors, hierarchy, stability and anonymity, is tested and supported by acase study. In the light of this finding, the paper questions the idea that applying a networkstrategy on the relationships inherited from the planned is the most appropriate marketingstrategy during the transition economy in Russia. The driving forces in the Soviet networkswere not compatible with the mechanisms in western network firms and consequentlyRussian firms have to seriously re-consider both their exchange partners and the reasons forbuilding relationships with them.