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Paper info: Anonymity, Hierarchy and Stability Some Retrospective Observations on Soviet Industrial Networks in the Planned Economy

Title


Anonymity, Hierarchy and Stability Some Retrospective Observations on Soviet Industrial Networks in the Planned Economy

Authors


Martin Johanson
Uppsala University
Sweden
Martin Johanson

Place of Publication


The paper was published at the 16th IMP-conference in Bath, U.K in 2000.

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Abstract


In the paper a model for relationships in the Soviet industrial network is outlined. The model,which contains three factors, hierarchy, stability and anonymity, is tested and supported by acase study. In the light of this finding, the paper questions the idea that applying a networkstrategy on the relationships inherited from the planned is the most appropriate marketingstrategy during the transition economy in Russia. The driving forces in the Soviet networkswere not compatible with the mechanisms in western network firms and consequentlyRussian firms have to seriously re-consider both their exchange partners and the reasons forbuilding relationships with them.