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Paper info: Revisiting the norm concept in relational governance


Revisiting the norm concept in relational governance


Bjoern Sven Ivens
Bjoern Sven Ivens and Christoph Ott

Place of Publication

The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.


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In this work-in-progress paper we explore two of the fundamental issues concerning the norm concept, its definition and the classification of norms. First, in the field of marketing, norms have been defined as expectations developed by actors concerning other actors' behavior in a given context (Jap, 2000, Heide, 1992). An analysis to what extent this definition is in line with the definitions made in other disciplines will be carried out. Secondly, an identification of typologies of norms, which allows classifying different norms, will be set forth.