Paper info: Interaction in the strategic net - how to create conditions to the unimpeded knowledge transfer?
Interaction in the strategic net - how to create conditions to the unimpeded knowledge transfer?
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
In a turbulent environment the success of a company often depends on its ability to search, modify and apply new knowledge. Interaction constitutes an important element in this process and having a considerable effect on knowledge diffusion. The article presents strategic net as an approach towards cooperation on the B2B market. It concentrates on the problem of influence of interaction on knowledge transfer within the company in a resource-based view. Theoretical background on knowledge transfer and strategic net is followed by characteristics of organisational culture fostering interaction and, in effect, knowledge diffusion.All the interaction taking place within a strategic net may be divided into two groups: job specific and social oriented. In the first group interaction helps the company's operational activities. The latter concerns the development of social networks existing in the organisation that impact knowledge transfer within the relationship. The article, based on the empirical research carried through companies operating on Polish market, shows results obtained among focal enterprises of the strategic net in terms of knowledge diffusion. The aim is to show the importance of interaction in promoting knowledge transfer process within the strategic net and, as result, reaching planned goals on the market.