Paper info: Heaviness of the Hungarian FMCG networks - Object of exchange in the relationship as an influencing factor
Heaviness of the Hungarian FMCG networks - Object of exchange in the relationship as an influencing factor
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
The paper investigates the problem, to what extent supplier firms of the Hungarian FMCG sector are embedded in their business relationships and consequently to what extent they are heavy? Focal question is: How heavy business networks and their relations in the Hungarian FMCG industry are and what are the main causes of this heaviness? Based on qualitative research the paper summarizes those attributes of a relationship, which influence embedment and heaviness and the factors influencing them. Distinctive attributes are intensity of joint activities, level of commitment and trust, and level of relation-specific investments. The paper also reveals important factors influencing these attributes. Among these factors is the type of needed and supplied product and service packages relevant in a given relationship: the object of exchange. This aspect and its impact on relationship embedment and heaviness is analyzed.