Paper info: Coping with Business Network Dynamics - Strategizing through Role and Position
Coping with Business Network Dynamics - Strategizing through Role and Position
Anna-Greta Nyström,Jan-Åke Törnroos andJoachim Ramström
Place of Publication
The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
The paper aims at contributing to the ongoing debate concerning management in business networks. Strategy thinking is combined with the business network approach through the concepts of role and position. The paper scrutinizes strategizing through two perspectives, institutionalization and sensemaking, in order to conceptually address how a firm may strategize and potentially manage in business networks taking these perspectives into consideration. It is suggested that influencing and changing the firm's role(s) and/or position forms a way to strategize and manage within a business network. Influencing role and position is an important tool for an actor who aims at managing change in a business network. Therefore, this work-in-progress paper identifies initial processes that shape an actor's role and position.